Founded in 2025, SURMIZE® was created to redefine the eyewear accessories category.  Let my industry veterans, the brand leverages deep expertise and long-standing relationships to drive category leadership.

We’ve built top-performing programs across major U.S. retailers through strategic merchandising, licensing, and a fully integrated product ecosystem—not just cases, but a complete eyewear and accessories lines.

What sets us apart:

• Proven retail execution and category leadership

• Trusted by top retailers to manage and grow their eyewear accessories programs

• Integrated product + licensing strategy with expansion into smart and protective gear

Current momentum:

• Sold in over 1,000 retail stores

• Rapidly expanding licenses and product offerings

Looking ahead, we’re scaling into adjacent tech-driven categories while growing our direct-to-consumer presence

Join us in shaping the future of eyewear protection and performance—through innovation, retail excellence and strategic partnerships